A sunny September is forecast for Bordeaux and the odds are shortening on a great vintage this year – but will it be worth buying ?
Any successful en primeur campaign in Bordeaux needs most of the classed growth wines to sell through, something that hasn’t occurred since the 2009s were launched in a blaze of best-ever publicity. The Chateau which used to sell each year without problem was Leoville Barton, but here too prices are now considered excessive and buyers have turned away.
Essentially the argument between growers and consumers over the last four vintages has been the minimum level at which their “brand” should set its price and stalemate continues as the Negociants’ shelves get stacked ever higher with unsold stock.
But this minimum level debate should be irrelevant for the coming vintage, which leaves plenty of room for the Leoville Bartons of this world to raise their prices above 2014 levels and still produce attractive deals for buyers, as the chart below shows: